Today I have Regi Publico here as a guest blogger to share all of her best small business marketing tips. I’ve been in this game a while now (10 years!) and still learned a new thing or two. So read on and then take action my authorpreneurs and small business friends!

Small business owners know that effective marketing is essential for success. But with so many different marketing strategies available, it can be difficult to know which ones work best, especially on a limited budget.

In this article, we'll explore the six best small business marketing tips in our experience, with advice on how to implement them into your own marketing strategy.

Be Clear About Who Your Customer Is

As a small business, you must know who your target customer is. You don't have the marketing budget to target everyone, so you need to hone in on who is most likely to buy your product or service. Once you know your target customer, you can create messaging and content that resonates with them.

Questions that can help you narrow down your target customer include:

What problem does my product or service solve for my customer?
Who is my typical customer?
Where do my customers engage with each other online and offline?
What are their interests?

Only after you have a good understanding of your target customer should you start developing your marketing strategy.

Create Useful Content

One of the most effective ways to market your small business is to create useful content that helps your target customers solve their problems. This could be in the form of blog posts, ebooks, whitepapers, infographics, or videos.

When you create genuinely useful content, people will start sharing it with their friends and colleagues, which can help you to reach a larger audience. And the best part is, once you have created the content, it will continue to work for you long after you publish it.

If you have the budget for it, you can also create a video production that promotes your business. You can use video to introduce your team, tell the story of your business, or explain how your product or service works.

Engage on Social Media

Social media is a great way to connect with your target customers and build relationships with them. When you engage with people on social media, they are more likely to do business with you.

In addition, social media can be a great way to drive traffic to your website. By sharing your content on social media, you can reach a larger audience than you would be able to reach with just your website alone.

Make Use of Email Marketing

Email marketing is another great way to connect with your target customers and promote your small business. What makes it a perfect fit is its low overhead cost and the ability to target a large number of people quickly—email marketing generates an ROI of $36 for every $1 spent.

When you send emails to your customers, make sure the content is relevant to them and helpful. You want to provide value to them, not just promote your product or service.

You can start small as you build your email marketing list by sending a monthly newsletter. This is a great way to keep your customers informed about what's going on with your business and introduce them to new products or services. No need to worry about scaling; you can always add more content or send more emails as your list grows.

Shift to Digital Business Cards

Always carry a digital business card with you so you can quickly share your contact information with people, as well as any relevant links you want to share, such as your website or social media profiles.

Digital business cards have several advantages over traditional paper cards. Being able to share all your info electronically means you don't have to worry about losing your card or leaving it behind. And since they're digital, digital business cards can easily be updated with any new information you want to share.

Focus on Repeat Purchases

For many small businesses, repeat purchasing is more important than acquiring new customers. This makes perfect sense as returning customers are cheaper to maintain than acquiring new ones.

Even if the need doesn't arise (in cases where it's a one-and-done purchase), you can still focus on developing ways to get more out of each customer through upselling and cross-selling. This could include offering them a discount for their next purchase or providing them with a bonus for choosing your business.

Another way to focus on repeat purchases is to make it easy for customers to buy from you. Provide multiple payment options, ship orders quickly, and offer great customer service—all these are things that can make it easier for customers to keep coming back.

Being a small business, it's essential to focus on marketing strategies that are affordable and scalable. These six tips will help you reach your target customers and move them closer to a purchasing decision. Feel free to mix and match these strategies to find what works best for your business—and don't be afraid to tinker and experiment to see what produces the results you want!

Regi Publico is a full-time writer who is also an artist for fun. She takes pride in her towering collection of books and loves reading about anything under the sun. She is passionate about sharing her knowledge through every article that she writes.

If you liked this post, you might also enjoy…

This post was made beautiful by Canva.

Try Canva FREE today! (Copy) (Copy) (Copy)

If you liked what you read on my blog today (or are in search of weekly word nerd goodness) and would like to have it delivered to your inbox every Wednesday morning, you can sign up HERE. If you are interested in any of my email lists (with free goodies/downloads!) click the audience that best describes you: Writer. Teacher. Reader. As always, feel free to share this post with others you think might be interested via email, Facebook or Pinterest.

Finally, affiliate marketing is promoting a product or service in return for a commission. When you purchase a product or service through one of my links, I earn a small part of the sale. There is NEVER any extra cost to you. If you looked up the same product on the same site through another source besides my website, the price will still be exactly the same. 100% of the time.

I also NEVER link to products or services that I don't 100% believe in. I will never tout a company or their goods if they are disreputable or if I don't believe them to be worthy of your hard-earned money. In no way are my affiliate links a scam. (Language borrowed with permission from Kristen Kieffer on Well-Storied.com)